A Collaborative Solutions Communication Platform

 

Conservation Interaction has created a ‘Collaborative Solutions Communication Platform’. This will share new and existing adaptations that improve the livelihoods of coastal Tanzanian citizens and increase their resiliency to climate change.

 

Our beneficiaries have articulated to us how climate change detrimentally impacts their livelihoods, for example, Ali Issa Salum from Chambezi in Bagamoyo cultivates rice and cassava. Due to a lack of rain and an increase in new diseases both crops have produced a poor harvest, resulting in hunger, alcoholism and divorce within his community.

 

Despite recommendations in multiple publications advocating climate change and environmental education via media, low resources mean that the current limited information dissemination is uncoordinated and inconsistent. There is no overall responsibility or national communication strategy, with little monitoring and evaluation of the number, quality or effectiveness of climate change related communications.

 

We will solve this using our platform. We will:

 

• Conduct an initial livelihood assessment survey, (using partner organisation’s data and methods if necessary). 

• Research best practices to communicate as adaptation solutions.

• Identify the specific key actors needed to provide these solutions and form partnerships with government departments that are already implementing successful adaptation projects, civil society organisations that can provide expertise, training and guidance on actions that the communities can adopt or businesses that can provide sustainable products or services to alleviate the problems.

• Create a radio programme using our own recording studios and broadcast them using our partner, a national radio station. We will also form partnerships with local coastal community radio stations for broadcasting using their services.

• Ask for feedback from our audience, to adopt our solutions and provide their own resilience adaptations.

• Collate and publish the feedback from the radio programmes online and in reports. 

• Monitor our partners’ delivery of the solutions discussed in each programme on a regular basis through meetings and progress reports.

• Identify from the feedback any early adopters, who can assist in driving adaptations by attending community meetings and communicating the solutions through their networks. These early adopters will be supported through an additional text messaging service.

• Repeat the original livelihood assessment questionnaire, which will identify the improved level of resilience within coastal communities, the number of people adopting the solutions, a reduction in the risks and problems communities face due to climate change as well as any livelihood improvements.

 

The platform will enable us to provide benefits to our listeners and stakeholders.

• Citizens will enjoy greater food security, better health and increases in financial, social and human assets.

• Government will be better able to serve citizens by engaging with and answering citizen requirements more effectively.

• Civil societies can target their resources more efficiently by prioritising needs and achieving more successful projects.

• Private sector businesses will understand and meet customer demands for climate change adaptation products and services.

• Tanzania’s contribution to combating climate change will be strengthened and environmental pressures will be reduced.

 

 

We now are looking for sponsors to be able to begin full time long term execution of the platform project. Sponsorship of the platform gives your great value for money. It includes:

 

Advertising

 

• Complete branding of the programme(s) sponsored. At the beginning and end of the radio show, and at ten minute intervals during the broadcast the presenter will mention ‘Tunza Kwa Faida’, brought to you by Conservation Interaction and your company name.

• Six adverts for your company, up to one minute in length during each radio broadcast (12 per week as the programme is repeated).

 

Promotion

• Any of your products, projects or suitable content for the radio programme can be featured as solutions to problems presented by local citizens.

• This includes an interview with a representative from your company or project leader for an in-depth explanation of how listeners can buy, adopt or become directly involved with your products or projects.

 

Marketing

• Calls to send text message replies to questions posed during the programme will be made depending on your requirements. For example requests to establish the geographical need for products to aid sales, contacts for distributors, appeals for partners and surveys. Any relevant feedback texts that are received will be passed on to you for analysis.

 

All of this is included for only $5000 per programme (includes one repeat broadcast). Discounts are available for sponsorship of six months or longer.

 

Benefits

 

• Your company information will reach a wide audience of around nine million listeners of varying demographics across Tanzania.

• You will gain an Increase in your brand awareness and product or project knowledge amongst listeners to aid sales and/or project success.

• You will receive valuable marketing feedback that comes directly from potential and/or existing customers or project participants.

• You will be promoted internationally via the Conservation Interaction website, newsletter, social media feeds and at events.

• You can demonstrate to your investors, customers and employees that you care about the environment and local communities by being part of an in-demand programme that provides relevant and real answers to listeners’ everyday problems.

• You will also be supporting environmental solutions that provide value to communities and drive the economy from the bottom up.

 

To become a sponsor just contact us.